In a world where banner ads and pop-ups are becoming increasingly ineffective, businesses are turning to native advertising to connect with their customers. Native advertising is a form of online advertising that is seamlessly integrated into the content of a website, making it appear native to the platform.
Native ads are designed to look like the content that surrounds them, ensuring they are less intrusive to the user experience. According to a study by Sharethrough, users view native ads 53% more often than traditional display ads and native ads generate an 18% higher purchase intent than banner ads.
So why should your business consider native advertising? Here are some of the key benefits.
Higher Engagement Rates
Native advertising can boost engagement rates by providing a more meaningful and targeted experience for users. By seamlessly integrating with the content, native ads appear less intrusive, allowing users to engage with the brand positively. Unlike traditional banner ads that can be ignored easily, native ads are crafted to be more engaging and relevant, making them more likely to be clicked.
According to a study by Sharethrough, native ads were found to outperform traditional banners and other display ads, with participants viewing them for a 53% longer time span than banner ads.
Effective Targeting
Native advertising allows businesses to create bespoke campaigns that can be targeted towards specific demographics and interests. With native advertising, you can get your products or services in front of the right people and get better results.
Native ads can be tailored to fit the interests of your potential customers, giving you the opportunity to highlight your brand’s unique offerings. A survey conducted by Business Insider showed that 78% of consumers respond better to advertisement that’s personalized to their taste or preference.
Improvements in Brand Awareness
Native advertising is an effective way to increase brand awareness and visibility. It allows brands to promote products and services in an informative and non-intrusive way, helping potential customers to remember your brand positively.
Native ads are designed to blend in with the content around them, making them less disruptive to user experience, increasing the chances of the user remembering the product or service being advertised. Native advertising is also an excellent way to increase your brand’s online presence, gain greater visibility online, and reach potential customers on their social networks and other platforms.
Cost-Effective Advertising
While traditional online advertising options such as PPC ads, banner ads, and display ads can be very expensive, native advertising is generally more cost-effective. Compared to other ad formats, native ads are less costly to produce and distribute, making them a very cost-effective advertising option.
Native advertising is often priced on a cost per click (CPC) or cost per impression (CPM) basis, meaning you only pay for the number of clicks or impressions your ad receives. This allows brands to budget their ad spend more effectively while still being able to achieve high-quality leads and conversions.
Trust-Building
Native advertising can be a powerful trust-building tool for brands. With native ads, you can build trust with your audience by creating content that speaks to their interests and values. This is a great way to build brand trust, especially in the age of ad-blocking technology where consumers are looking for more authentic and engaging content.
According to Bannerflow, native ads are viewed 20-60% more often compared to traditional display ads. This level of exposure allows brands to build and maintain relationships with potential clients more effectively. With higher engagement levels, native advertising is perfect for promoting educational content, resources, and white papers, allowing potential customers to learn more about your product offerings before making a purchasing decision.
Conclusion
Native advertising is a highly effective way for businesses to connect with customers in a digital age. By providing tailored and engaging content that’s not intrusive, native ads can help businesses to achieve better engagement rates. They are also cost-effective, allowing you to get more bang for your buck, and can be used to build trust with potential customers.
With online advertising becoming increasingly difficult to execute, brands must embrace new technologies and approaches to advertising. Native advertising is a powerful tool for businesses looking to drive engagement and build awareness while boosting their brand’s reputation and sales.